top of page

Writing and Content Work Samples 

Here you will find some of writing and content I have produced, from blogs to website content to presentations. I am happy to elaborate on these projects if desired.

Screen Shot 2022-01-16 at 9.57_edited.jpg

Brand Content

Various Organizations

​​

  • Developed and/or enhanced unique brand personality, voice, tone, and messaging for organizations in multiple industries 

  • Created copy and concepts for Brand Guideline documents to help disseminate new verbal and visual brand elements

  • Worked closely with design and dev teams to revamp websites - from copy to colors - based on goals for brand shift and growth 

  • Collaborated with teams to implement brand awareness campaigns across various channels such as social media, email, podcasts, and OOH 

Sample Brand Development Content

DM_Ad1.jpg

Social Content

Various Organizations

​​

  • Crafted dynamic copy for both paid social ads and organic social posts

  • Built out comprehensive monthly social media calendars designed to increase engagement and cater content to unique channels

  • Collaborated with graphic design teams to create stand-out imagery and to accompany social post and ad copy

  • Reported key social media metrics and analyzed data to refine strategies 

  • Performed social media benchmarking to establish industry and competitor standards, trends, and opportunities

Sample Social Copy & Graphic

Screen Shot 2019-09-12 at 7.51.40 PM.png

Blog Page Screenshot

Blog Content

Various Organizations

 

  • Crafted blog content targeting specific audiences, matching the brand voice and tone of the organization

  • Developed and implemented blog SEO strategies through keyword research, topic clusters, and internal/external linking opportunities 

  • Conducted research to create informed blogs with accurate info, then translated into an engaging, skimmable format

  • Promoted blog updates through social media, email campaigns, newsletters, etc.

  • Created and translated blogs in Spanish language

Screen Shot 2019-08-06 at 4.37.30 PM.png

Webpage Content

Various Organizations

 

  • Created content for website pages including landing pages, sales pages, informational pages, FAQs, and more

  • Shifted tone and writing style of page content based on target audience 

  • Optimized new and existing web content based on evolving best practices and industry benchmarks for user engagement and SEO

  • Wrote both concise, compelling copy for shorter and more visual pages, as well as detailed, comprehensive copy for educational pages

Landing Page Sample

Sample Conference Email.png

Email Content

Various Organizations

 

  • Drafted and edited dynamic email content designed to promote the organizations and/or highlight certain events and initiatives

  • Linked all email click throughs and campaigns to unique landing pages for maximum trackability

  • Assisted with visual layout and design elements of email campaigns

Sample Email 

Screen Shot 2019-08-26 at 3.06.39 PM.png

Social Media Presence - Instagram

Walking Tree Travel

 

  • Created engaging posts with dynamic imagery and messaging to increase social media engagement and grow the brand within specific demographics

  • Steamlined social media efforts by creating a monthly calendar schedule of post themes, types, and frequency across different platforms

  • Utilized social media tools such as Hootsuite, Zoho Social, Sprout, and other bulk schedulers to maintain consistency and increase capacity

  • Measured success using data analytics, insights, and website tracking

Instagram Snapshot

Screen Shot 2019-09-06 at 9.58.50 AM.png

Information Booklet for Educators

Walking Tree Travel

 

  • Developed and edited copy for promotional booklet designed to inform and inspire educators to travel with their students and choose Walking Tree 

  • Collaborated closely with graphic design team to select imagery, layout, tone, and other creative elements

  • Utilized booklet to promote the organization at conferences, sponsored happy hours, school presentations, and other events

Front Cover of Information Booklet

New ACLAS Home Page 

ACLAS Website Redesign 

Andean Center for Latin American Studies

 

  • Collaborated with ACLAS, a language center and study abroad program provider based in Quito, Ecuador, to develop and launch an updated website for www.aclas.org 

  • Used Square Space platform to create new sleek and simple webpages with improved user navigation and engaging multimedia

  • Developed webpages with information for various audiences, such as students, parents and advisors, including general information, available programs, excursions, student prep support, and contact information 

  • Copy edited and produced website text to accurately and engagingly inform audiences about ACLAS services and programs

Screen Shot 2019-09-12 at 9.40.01 PM.png

Global Leadership Curriculum

Walking Tree Travel

 

  • Developed activities focused on increasing students' cultural competence and social responsibility, based on research and best practices across multiple fields

  • Created complete facilitator curriculum packet including instructions for setup and facilitation, questions for deeper discussion, handouts and additional resources

  • Built online activity portal to guide students through pre and post-travel exercises without facilitator

  • Trained Program Leaders to implement during-travel activities with student group

  • Improved and re-vamped activities/instructions based on participant feedback

Curriculum Student Learning Objectives

Screen Shot 2019-09-26 at 1.32.52 PM.png

Global Sustainability Curriculum

Walking Tree Travel

 

  • Compiled activities and resources focused on introducing sustainable practices and conservation concepts before, during, and after travel

  • Collaborated with external experts and partners to get input and feedback on content, design and implementation of activities

  • Aligned learning objectives and activities with UNA - USA Sustainability Goals, infusing the most relevant concepts into curriculum content

  • Created complete facilitator curriculum packet including instructions for facilitation, questions for deeper discussion, handouts and additional tools

  • Built online activity portal to guide students through pre and post-travel exercises without facilitator

Global Sustainability Activities Portal

Screen Shot 2019-09-12 at 10.05.33 PM.pn

From Tourist to Traveler: Global Citizenship Presentation 

ACTFL Conference 2018

 

  • Created a presentation to highlight elements of global citizenship which can and should be addressed through student travel

  • Presented content, including facilitating sample activities, in front of foreign language teachers at the annual conference

  • Utilized presentation session as a way to engage viewers and gather leads

  • Followed up with leads who were attendees of the session to discuss presentation content and convert them to travelers

Presentation Cover Slide

© 2023 by Î©Î›Îœ. Proudly created with Wix.com

bottom of page