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Rebecca Sheffield
Experiential Events · Marketing Through Storytelling
Summary of Skills
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Project Management
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Marketing Materials
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SEO Optimization
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Strategic Planning
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Creative Writing
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Budget Management
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Team Supervision
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Social Media Management
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Event Planning & Coordination
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Email Campaign Development
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Website Creation and Management
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Copywriting & Editing
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Relationship & Partnership Development
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Presentations and Conferences
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Grant and RFP Writing
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Training & Facilitation
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International Experience
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June 2023: Thailand - Co-lead a travel program for 9 students and their biology teacher throughout central and southern Thailand for 2 weeks, partnering with local organizations to facilitate activities around culture, conservation, and human-elephant conflict. I helped our travelers establish a positive group dynamic, overcome cross-cultural barriers, and reflect on their experiences through structured activities.
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March 2018: Spain - Guided 15 students and their Spanish teacher through a cultural exploration of Spain, focusing on the historical context of the southern region and encouraging language immersion. I managed travel logistics, navigated dietary needs, and ensured the safety of the group at all times. I planned reflections and activities to provoke discussion about our surroundings, and shared knowledge and experiences from my time living in Spain to bring their travels to life.
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July 2017: Guatemala - Lead a group of 10 students and their Spanish teacher throughout Guatemala, with the program focusing on language immersion, cultural immersion, and community service. I managed travel logistics, met participant needs, and kept the group safe and engaged throughout our journey. I facilitated daily activities to encourage cultural understanding and deep reflection to enhance their experience.
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Sept - Dec 2016: Spain - Completed a 4 month practicum internship with Universidad Antonio de Nebrija in Madrid, fully immersed in Spanish workplace as the International Education Assistant at the Center for Hispanic Studies. I managed various projects focused on increasing intercultural competence of students coming to study in Spain, such as the development of a virtual online Intercultural Communication course and the creation of an Intercultural Communication Student Manual. I also assisted in the daily operations and program management of the Center and work to engage students in campus activities via social media.
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Jan 2016: Spain - 3 week program in Spain where I built a network of education abroad professionals using advanced Spanish communication skills. I gained a well-rounded understanding of onsite program management through site visits to study abroad program centers, branch campuses, and Spanish universities. I worked with collegues to developed a website and social media report for the Middlebury School in Spain including competitor analysis, data analysis, and recommendations for best practices.
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2012: Israel - Educational travel throughout Israel exploring the historical, religious, and contemporary aspects of the culture. I built strong cross-cultural relationships through interactions and shared experiences, despite language barriers and cultural differences. The experience also included community service and reflective exercises.
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2010: Mexico - Traveled with group of event planners and managers to Los Cabos, Mexico.
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2010: Peru - Semester study abroad in Lima, Peru. I took courses fully immersed in a Peruvian University and completed various group projects working with Spanish-speaking students. I also gained advanced Spanish language skills and built strong cross-cultural relationships, sparking my passion for education abroad as a career path.
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Microsoft Office Proficiency - Word, Excel, PowerPoint, Publisher, Outlook
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Spanish Language - Advanced
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Portuguese - Basic
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Proficiency with CMS and CRM Platforms - HubSpot, MailChimp, Constant Contact, Unbounce, Zoho
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SEO Tools - Moz, Google Keyword Planner, Advanced Web Ranking, SEMrush
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Website Design and Development - WordPress, Squarespace, Wix, Droodle
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Social Media - Facebook, Twitter, Instagram, Pinterest, Hootsuite, Sprout
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Team Collaboration Tools - Google Drive (Docs, Slides, Sheets), Trello, Accelo, Evernote, Slack
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Additional Web Tools - Canva, Piktochart, Flickr, Salesforce, SmugMug
Summary of Technical Skills
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